Pharmaceutical Project (Europe)
A major US multinational pharmaceutical corporation has realised through our extensive market research and analysis that it is important to improve their image in Europe. There is a need for their products to be seen as improving life for patients and not just being expensive medicines that they have to take.
TDI has convinced this blue chip operation to invest into community life at all levels in Europe. In doing so this company intends to set up "walk in clinics" for all to be tested for cardiovascular health, lung function, eyesight, hearing and general healthcare issues. This will be partnered by the use of intensive communication projects to help improve patient understanding of prophylactic healthcare.
This is a long term confidential programme that will be piloted in a centre in the UK prior to launching in mainland Europe.
|
|
